Scaling in the UAE: Insights from the Ethiopian Delegation Workshop

We worked in four teams, ran interactive activities, and unpacked the 10 key UAE business principles I rely on as a coach —
from stability and rule-of-law to world-class infrastructure, free-zone advantages, access to capital, and the UAE’s time-tested
culture of enterprise.

What the delegates discovered:

• Why the UAE is a trusted hub for GCC–Africa–India trade corridors
• Practical entry pathways: Mainland vs. Free Zones, sector selection, and compliant setup
• Go-to-market plays for B2B services: partnerships, tenders, government buyers
• How to align operations, finance, and team accountability from Day 1
• A simple scorecard to spot profit leaks before they become losses

My takeaway: When we combine time-honoured business discipline with the UAE’s pro-business ecosystem, growth becomes predictable — not accidental.

If you’re a Gulf, African, or Indian business owner considering the UAE, comment
“UAE” and I’ll share my Investor’s Quick-Start Checklist
and the 10 Principles summary we used in the workshop.

Thank you to our Ethiopian guests for the energy and thoughtful questions. Here’s to building bridges that last.